My University of North Carolina Asheville Consumer Behavior class is working in teams with local organizations. One team will be working on a consumer marketing project with ASAP - Appalachian Sustainable Agriculture Project. ASAP manages a Saturday morning farmer's market in downtown Asheville, so I visited this morning to learn more.
Since 2012, I have taught the capstone Strategic Management course in the following institutions:
The students make 57 decisions weekly for each year of the simulation, covering business operations in the following areas:
Students approach the simulation in one of two ways. The majority of the students see it as a game and simply guess. A few student teams realize that this is their opportunity to apply their undergraduate studies into one course, using the skills they have gained from their business education to make holistic decisions in competition with the other teams (companies). It is these few groups of students who learn the most from this simulation.
This is an example of Project-Based Learning. The students learn from experience. They analyze their strategic positions, make decisions weekly, and then see the results of their decisions on Monday mornings.
After graduation, students have contacted me after job interviews to tell me that when they explained their work in the simulation, the interview took notice, exploring in greater depth what they had done and learned. These students tell me that their experience, and discussing it with interviewers, has helped them stand out from other candidates, and in some instances, get jobs.
I'm about to start two new sections of Strategic Management at the University of North Carolina at Asheville. With my own learning experiences from using the simulation, I hope these two capstone sections to be the most productive for the students ever. I'll report back at the end of the coming fall semester.
#project-based learning #experientiallearning #businessstrategygame #bsg #unca #uncAsheville #universityofnorthcarolinaatasheville
Welcome to my personal website. If you have arrived because you saw my post that I will be deleting my Facebook account, I am honored. This website primarily documents my exploration of experiential learning in higher education.
There are three active blogs here, one for research information, and another for my teaching activities. The third has some of my drone photography adventures.
I will add a fourth, more personal, blog to replace what I might otherwise have posted on Facebook. If you are interested, please follow one or more of these. I also continue to maintain a profile on LinkedIn, and you may wish to follow me there: https://www.linkedin.com/in/paulmcafee/
Merry Christmas and Happy New Year.
My experiential learning Activities blog includes examples from my international teaching experiences. The Research blog includes studies I have read and comments on others' research, as well as my own.