Category: Experiential Learning

Project-Based Learning for marketing students at UNC Asheville

1/29/2020

UNC Asheville Media Design Lab Manager Sasha Hussey hosted our Marketing Promotion students on Monday. Sasha introduced the students to the amazing resources available in the Media Lab and explained the resources in the TV Studio.

The Marketing Promotion students are working in small teams with two local companies to develop Integrated Brand Promotion campaigns for the organizations. Three teams are working with non-profit OM Sanctuary (https://omsanctuary.org/), and three teams are working with the Asheville Plato's Closet store (https://www.platoscloset.com/location/asheville-nc/).

The students have access to recording equipment with sound booths, computers, software, cameras, and other resources they can use to develop their campaigns. The staff and volunteers at the Media Design Lab will work with the students to help them use the equipment and software.
This is Project-Based Learning at its best (in my not necessarily humble opinion).

#unca #uncasheville #newmedia #integratedbrandpromotion #marketingpromotion #projectbasedlearning

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UNC Asheville Marketing Students working with non-profit OM Sanctuary

1/23/2020

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Thank you to Mary Liske, Wellness Coordinator, for a hugely productive and engaging conversation with our UNC Asheville Marketing Promotion students last night.

Three teams of Marketing Promotion students will develop promotional campaigns for non-profit OM Sanctuary during this semester in a process called Project-Based Learning. They will be applying what they are learning in the course as they work with OM Sanctuary as their Integrated Brand Promotion (IBP) client to meet the client's goals.

Project-Based Learning is one form of experiential learning. In this Marketing Promotion course, the students work all semester to develop an Integrated Brand Promotion campaign to support goals set by OM Sanctuary.

OM Sanctuary is officially known as Oshun Mountain Sanctuary. This non-profit organization was formed in 2012 as a response to the increasing number of people of all ages, cultures, and income levels seeking holistic and healthy methods for stress reduction, living in balance, embracing sustainable practices, and bringing inspiration into their personal and professional lives.

#projectbasedlearning #experientiallearning. #omsanctuary #uncasheville #maryliske #universityofnorthcarolina #asheville #integratedbrandpromotion

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Your Next Career Might be in Higher Education

12/20/2019

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Delivering an experiential learning seminar at the University of Science in Ho Chi Minh City, Vietnam, 2018.

If you are like me and have had a great multi-decade career in professional roles, and you are not ready to settle into a quiet retirement, then consider teaching. Although I have not explored teaching in K-12 programs recently, that could be an option. A few years ago, I applied to Teach for America, went through hours of interviews, to the very last one-on-one interview, and then was not selected. I suspect age is the reason. I decided not to bother with K-12 after that, as I already had a couple years of higher education teaching experience in China, Vietnam, and the U.S.A. Stick with me here and I'll share an excellent resource at the end of this post.

My point here is that you should have better chance in higher education. This is especially so if you have years of senior leadership experience in your field, had at least a Master's degree, and want to help the next generation by teaching what you know, and sharing your experiences. My secondary point is that ageism is real. I've experienced it first-hand. In one instance, sitting in a final face-to-face interview for a government agency, I was told a couple times that, and I quote, "You are over experienced for this position." The fact that I drove 10 hours to attend the interview, was interested in the position, and had all of the skills required to do the job, meant nothing.

In another instance, after another 10 hour drive to the final face-to-face interview, the exact words, which I heard three times from the hiring manager, were, "This is a developmental position." Once again, I was fully qualified, interested, and could have been a perfect candidate for the role. But that hiring manager, and the previous one, clearly wanted someone younger in their positions. Neither of these were teaching positions.

Age is less of an issue for adjunct instructors in higher education. In some cases, the experience you have had will help you get the position. Adjuncts are underpaid, but if you aren't in it for the money, the satisfaction of helping a new generation of professionals develop more than offsets the low pay. It is possible that an adjunct role could lead you to a full-time position. What you might find difficult, as I have, and where ageism may come into play, is when or if you apply for tenure track positions. While I haven't had the blatant comments like the ones above, I perceive the difficulty in getting hired into a tenure-track position due to my age as real, and I've basically stopped trying.

I like and enjoy my contract teaching roles. They have taken me to China, Singapore, Vietnam. I've taught for three schools in Buffalo, NY. Currently, I'm halfway through a one-year contract with the University of North Carolina in Asheville, a beautiful - and quirky - mountain city. If your professional career is over - if you aren't ready to settle too much - and if you like helping younger people develop -consider teaching in higher education. Here is a website with tips for older people who want to teach. It addresses the ageism issue directly in its recommendations.

From the Higher Education Recruitment Consortion:

https://www.hercjobs.org/higher-education-job-search-tips-for-older-employees/

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Project-Based Learning for marketing students at UNC Asheville

UNC Asheville Marketing Students working with non-profit OM Sanctuary

Your Next Career Might be in Higher Education

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