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Project-Based Learning for marketing students at UNC Asheville

1/29/2020

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UNC Asheville Media Design Lab Manager Sasha Hussey hosted our Marketing Promotion students on Monday. Sasha introduced the students to the amazing resources available in the Media Lab and explained the resources in the TV Studio.

The Marketing Promotion students are working in small teams with two local companies to develop Integrated Brand Promotion campaigns for the organizations. Three teams are working with non-profit OM Sanctuary (https://omsanctuary.org/), and three teams are working with the Asheville Plato's Closet store (https://www.platoscloset.com/location/asheville-nc/). 

The students have access to recording equipment with sound booths, computers, software, cameras, and other resources they can use to develop their campaigns. The staff and volunteers at the Media Design Lab will work with the students to help them use the equipment and software.
This is Project-Based Learning at its best (in my not necessarily humble opinion).

#unca #uncasheville #newmedia #integratedbrandpromotion #marketingpromotion #projectbasedlearning
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UNC Asheville Marketing Students working with non-profit OM Sanctuary

1/23/2020

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Thank you to Mary Liske, Wellness Coordinator, for a hugely productive and engaging conversation with our UNC Asheville Marketing Promotion students last night.

Three teams of Marketing Promotion students will develop promotional campaigns for non-profit OM Sanctuary during this semester in a process called Project-Based Learning. They will be applying what they are learning in the course as they work with OM Sanctuary as their Integrated Brand Promotion (IBP) client to meet the client's goals.

Project-Based Learning is one form of experiential learning. In this Marketing Promotion course, the students work all semester to develop an Integrated Brand Promotion campaign to support goals set by OM Sanctuary.


OM Sanctuary is officially known as Oshun Mountain Sanctuary. This non-profit organization was formed in 2012 as a response to the increasing number of people of all ages, cultures, and income levels seeking holistic and healthy methods for stress reduction, living in balance, embracing sustainable practices, and bringing inspiration into their personal and professional lives.

#projectbasedlearning #experientiallearning. #omsanctuary #uncasheville #maryliske #universityofnorthcarolina #asheville #integratedbrandpromotion

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    Paul McAfee

    My experiential learning Activities blog includes examples from my international teaching experiences. The Research blog includes studies I have read and comments on others' research, as well as my own.

    Read about examples from my teaching college business courses in China, Singapore, the United States, and Vietnam, relating to both experiential learning and project-based learning.

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