EXPERIENTIAL LEARNING
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Starbucks opened its first store in Vietnam in early 2013. The first three stores are now open in Saigon, with more to follow nationwide. Keuka College instructor Paul McAfee established a strong relationship with the management of Starbucks Vietnam. The managers visited the university to talk to the students, and they permitted the students to work on case studies and projects that related to the Starbucks management style and international strategy by visiting their stores. The photos here are from a visit by two Starbucks managers who came to two Keuka College International Business classes, and a visit by the students to the first Starbucks in Vietnam.
Copyright 2013-2019 Paul McAfee
LinkedIn Profile: www.linkedin.com/in/paulmcafee