"What to expect for the global economy in 2019"
World Economic Forum, January 11, 2019

I am preparing course content for five college business sections that I'll teach this spring semester, starting this coming Monday. Two sections' subjects are undergraduate strategic management. One section's subject is graduate strategic management. The two remaining graduate sections are regional business in the pacific rim and a section on the global competitive framework. 

There is so much going on globally, both politically and economically, that we will never be at a loss for current news to support and illustrate the material we are studying. I just added this World Economic Forum summary article to the required reading for all five courses.

The article is available on the World Economic Forum website at:
www.weforum.org/agenda/2019/01/what-to-expect-for-the-global-economy-in-2019/

#iloveteaching #strategicmanagement #realeconomicnews #universityatbuffalo #canisiuscollege #daemencollege

Welcome to my personal website. If you have arrived because you saw my post that I will be deleting my Facebook account, I am honored. This website primarily documents my exploration of experiential learning in higher education. 

There are three active blogs here, one for research information, and another for my teaching activities. The third has some of my drone photography adventures. 

I will add a fourth, more personal, blog to replace what I might otherwise have posted on Facebook. If you are interested, please follow one or more of these. I also continue to maintain a profile on LinkedIn, and you may wish to follow me there: https://www.linkedin.com/in/paulmcafee/

Merry Christmas and Happy New Year.

Thank you to Avis Easteal, #Luxasia Regional Head of Consumer. Avis joined our University at Buffalo, Singapore, Entrepreneurship students to talk about marketing on Friday, November 9, 2018.
My wife and I met Mrs. Easteal by chance over the weekend. We learned how she and her company market based on data analysis and delivering superior customer experiences. Her talk with the class brought what my students had been studying had been studying to life. The sample perfumes she handed out brightened up the room.
This Entrepreneurship class incorporates Project-Based Learning (PBL). During the first week of the semester, the students form teams and decide on a business idea they want to develop. Throughout the semester, we intersperse readings and lectures on business processes, especially as they relate to startups. The students apply what they are learning to the creation of a business plan that includes financial, operations, and marketing plans. They create an investor pitch that the teams deliver in the final week of class.
Many students commented in their weekly journal entries that Mrs. Easteal's discussion of delivering customer experiences, and of gathering and using customer data effectively, applied to their projects, giving them new ideas. Mrs. Easteal also took time to meet with each of the teams to review their business ideas and to give them feedback. The weekly journal entries that week indicated that many of the teams benefited from her feedback.
Is a guest lecture or presentation experiential learning? The evidence from this activity indicates that when the students can connect the presentation content to their projects, what they learn from the presentation enhances their learning from the projects.