The Marketing Promotion students are working in small teams with two local companies to develop Integrated Brand Promotion campaigns for the organizations. Three teams are working with non-profit OM Sanctuary (https://omsanctuary.org/), and three teams are working with the Asheville Plato's Closet store (https://www.platoscloset.com/location/asheville-nc/).
The students have access to recording equipment with sound booths, computers, software, cameras, and other resources they can use to develop their campaigns. The staff and volunteers at the Media Design Lab will work with the students to help them use the equipment and software.
This is Project-Based Learning at its best (in my not necessarily humble opinion).
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