My University of North Carolina Asheville Consumer Behavior class is working in teams with local organizations. One team will be working on a consumer marketing project with ASAP - Appalachian Sustainable Agriculture Project. ASAP manages a Saturday morning farmer's market in downtown Asheville, so I visited this morning to learn more.
Lisa Mann, from the UNC Asheville Career Center, visited both capstone Strategy classes this week to help the students develop the skill of story telling for their future career searches.
This was an experiential process. The students wrote a story that might be relevant in a behavioral event job interview in the Situation - Action - Result (SAR) format. They then shared their stories with students in the class that they didn't know well to get feedback.
Lisa also had them write a story about a time they failed in the SAR format, and share that story with a friend in the room.
All of this is to help them when they graduate, which most will do in December or next May, and in their future careers.
Link to UNC Asheville Career Center: https://www.unca.edu/success/career-center/
Link to Neil Bearden video about story telling: https://vimeo.com/354629176
Link to my LinkedIn article: https://www.linkedin.com/pulse/preparing-behavioral-event-interviews-paul-mcafee-mba-phd-abd
My experiential learning Activities blog includes examples from my international teaching experiences. The Research blog includes studies I have read and comments on others' research, as well as my own.