Three teams of Marketing Promotion students will develop promotional campaigns for non-profit OM Sanctuary during this semester in a process called Project-Based Learning. They will be applying what they are learning in the course as they work with OM Sanctuary as their Integrated Brand Promotion (IBP) client to meet the client's goals.
Project-Based Learning is one form of experiential learning. In this Marketing Promotion course, the students work all semester to develop an Integrated Brand Promotion campaign to support goals set by OM Sanctuary.
OM Sanctuary is officially known as Oshun Mountain Sanctuary. This non-profit organization was formed in 2012 as a response to the increasing number of people of all ages, cultures, and income levels seeking holistic and healthy methods for stress reduction, living in balance, embracing sustainable practices, and bringing inspiration into their personal and professional lives.
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