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Generation Z

6/30/2019

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McKinsey & Company recently published an article based on research of Generation Z (born 1995-2010). The article related generational beliefs and behaviors to business, but anyone who teaches should consider this new generation of college students.

As teachers, we have to relate to and communicate with all of the students, whether they are Millennials, Generation Z, or even Baby Boomers.

I've had Boomers in several of my courses, sitting beside and learning with Millennials and lately, Gen Zs.

The McKinsey article title is "‘True Gen’: Generation Z and its implications for companies."

This is a link to the article: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies
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    Paul McAfee

    My experiential learning Activities blog includes examples from my international teaching experiences. The Research blog includes studies I have read and comments on others' research, as well as my own.

    Read about examples from my teaching college business courses in China, Singapore, the United States, and Vietnam, relating to both experiential learning and project-based learning.

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