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I am writing the syllabus for the capstone MBA Strategic Management course during the coming spring 2023 semester at Daemen University. The academic integrity section of the syllabus states that students may not use chatbots to write their assignments. To see what might happen, I entered one question from an end-of-semester assignment I give to my undergraduate capstone Strategic Management students at the University at Buffalo in Singapore.
I had to remove some of the course-specific detail from the question to get ChatGPT to create an answer. In particular, I told the students to identify a company about which they would write.
Here is the original student assignment question. I removed the parts that are italicized to get ChatGPT to create a response.
Based on the articles from The Economist, and the World Economic Foundation, your understanding of strategic management processes from the course and your textbook, complete the following:
And here is the response from ChatGPT. I tried this in Moonbeam and received a similar quality response.
"The company I am analyzing is Amazon, a multinational technology company that is known for its e-commerce platform and various other products and services. Amazon operates in the technology and retail industries, with its main focus being on online retail sales.
According to Forbes, Amazon has consistently ranked as one of the world's most valuable companies, with a current market value of over $1 trillion. The company's success can be attributed to its aggressive expansion strategy, which includes acquisitions of other companies and expansion into new markets. For example, Amazon has recently made headlines with its acquisition of Whole Foods Market and its foray into the healthcare industry.
"One of Amazon's main competitors is Walmart, a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. Walmart is currently facing challenges due to the COVID-19 pandemic, as many of its stores have had to close or operate at reduced capacity. However, the company has been able to adapt to the changing market conditions by increasing its focus on e-commerce and utilizing its vast distribution network to provide essential products to customers during the pandemic.
"According to a report by MarketWatch, Amazon has seen a surge in demand for its products and services during the pandemic, leading to an increase in its market value. On the other hand, Walmart has struggled to keep up with the demand for online orders and has had to rely on its brick-and-mortar stores to meet customer needs. This has led to a shift in market share in favor of Amazon, with the company's share of the e-commerce market increasing from 38% in 2019 to 44% in 2020.
"In conclusion, Amazon is a leading player in the technology and retail industries, with a focus on online retail sales and a successful expansion strategy. Its main competitor, Walmart, is facing challenges due to the COVID-19 pandemic, leading to a shift in market share in favor of Amazon."
"Sources:
"Forbes. (2021). Amazon.com, Inc. Retrieved from https://www.forbes.com/companies/amazon/?sh=6fd0b3f93d96
"MarketWatch. (2020). Amazon's share of the US e-commerce market has grown to 44% during the pandemic. Retrieved from https://www.marketwatch.com/story/amazons-share-of-the-us-e-commerce-market-has-grown-to-44-during-the-pandemic-2020-09-09"
I had to remove some of the course-specific detail from the question to get ChatGPT to create an answer. In particular, I told the students to identify a company about which they would write.
Here is the original student assignment question. I removed the parts that are italicized to get ChatGPT to create a response.
Based on the articles from The Economist, and the World Economic Foundation, your understanding of strategic management processes from the course and your textbook, complete the following:
- (400 words / at least two citations) Describe the company you are analyzing.
- Explain its industry and what information you can find about its strategy.
- Describe the company’s largest or most important competitor and explain how the competitor is doing in the current economic situation.
- Cite at least two sources, with links to any articles you are using.
And here is the response from ChatGPT. I tried this in Moonbeam and received a similar quality response.
"The company I am analyzing is Amazon, a multinational technology company that is known for its e-commerce platform and various other products and services. Amazon operates in the technology and retail industries, with its main focus being on online retail sales.
According to Forbes, Amazon has consistently ranked as one of the world's most valuable companies, with a current market value of over $1 trillion. The company's success can be attributed to its aggressive expansion strategy, which includes acquisitions of other companies and expansion into new markets. For example, Amazon has recently made headlines with its acquisition of Whole Foods Market and its foray into the healthcare industry.
"One of Amazon's main competitors is Walmart, a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. Walmart is currently facing challenges due to the COVID-19 pandemic, as many of its stores have had to close or operate at reduced capacity. However, the company has been able to adapt to the changing market conditions by increasing its focus on e-commerce and utilizing its vast distribution network to provide essential products to customers during the pandemic.
"According to a report by MarketWatch, Amazon has seen a surge in demand for its products and services during the pandemic, leading to an increase in its market value. On the other hand, Walmart has struggled to keep up with the demand for online orders and has had to rely on its brick-and-mortar stores to meet customer needs. This has led to a shift in market share in favor of Amazon, with the company's share of the e-commerce market increasing from 38% in 2019 to 44% in 2020.
"In conclusion, Amazon is a leading player in the technology and retail industries, with a focus on online retail sales and a successful expansion strategy. Its main competitor, Walmart, is facing challenges due to the COVID-19 pandemic, leading to a shift in market share in favor of Amazon."
"Sources:
"Forbes. (2021). Amazon.com, Inc. Retrieved from https://www.forbes.com/companies/amazon/?sh=6fd0b3f93d96
"MarketWatch. (2020). Amazon's share of the US e-commerce market has grown to 44% during the pandemic. Retrieved from https://www.marketwatch.com/story/amazons-share-of-the-us-e-commerce-market-has-grown-to-44-during-the-pandemic-2020-09-09"
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