This is a great article. Click the title of the article to go to The Chronicle of Higher Education to read the article.
No Textbooks, No Lectures, and No Right Answers. Is This What Higher Education Needs?
By Beth McMurtrie FEBRUARY 10, 2019
I use project-based learning methods.
I have my marketing students work with a local company or non-profit organization (their choice). The end product from the course - usually a segment analysis, or a marketing or promotion plan - is not pre-defined. The students have to figure it out.
My students get frustrated. I know, because they write about how they didn't get step-by-step instructions in the end-of-year reviews of my teaching.
The students want detailed, step-by-step instructions. I give them - through lectures, textbook readings, articles, and current new examples - the foundational knowledge that they need to complete their projects. I make myself available to mentor and coach them - to answer any questions they have - every day of the week.
The students have to apply that knowledge to a messy and complicated real-life problem to help a local business owner or non-profit organization manager. That is what they will do after they graduate.
I live with the negative comments in my course reviews because I know they students will benefit in the future.
#highereducation #unca #uncasheville #projectbasedlearning #learningfromexperience #education
No Textbooks, No Lectures, and No Right Answers. Is This What Higher Education Needs?
By Beth McMurtrie FEBRUARY 10, 2019
I use project-based learning methods.
I have my marketing students work with a local company or non-profit organization (their choice). The end product from the course - usually a segment analysis, or a marketing or promotion plan - is not pre-defined. The students have to figure it out.
My students get frustrated. I know, because they write about how they didn't get step-by-step instructions in the end-of-year reviews of my teaching.
The students want detailed, step-by-step instructions. I give them - through lectures, textbook readings, articles, and current new examples - the foundational knowledge that they need to complete their projects. I make myself available to mentor and coach them - to answer any questions they have - every day of the week.
The students have to apply that knowledge to a messy and complicated real-life problem to help a local business owner or non-profit organization manager. That is what they will do after they graduate.
I live with the negative comments in my course reviews because I know they students will benefit in the future.
#highereducation #unca #uncasheville #projectbasedlearning #learningfromexperience #education
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