The Experiential Learning Challenge
Welcome to the Experiential Learning Challenge! This game is designed to help you understand how experiential and project-based learning can enhance your mastery of strategic management concepts, particularly in the context of the Business Strategy Game (BSG).
Game Scenario
You are a member of a strategic management team competing in the global athletic footwear industry. To succeed, your team must analyze market data, make strategic decisions, and adapt to the outcomes of those decisions. This process will help you develop critical thinking, problem-solving, and decision-making skills.
Student Learning Goals
This game will help you achieve the following learning goals, derived from your course syllabus:
- Demonstrate an understanding of how firms gain and sustain competitive advantage.
- Analyze strategic business situations and formulate effective strategies.
- Select the best strategy for a company to increase revenue and profits while maintaining ethical and environmentally sound practices.
- Provide quantitative support for strategic recommendations.
- Implement a strategy and organize a firm for strategic success.
- Use new generative Artificial Intelligence (AI) tools effectively and ethically for strategic analysis, planning, and implementation.
- Demonstrate your AI literacy competencies.
Game Instructions
The game consists of several rounds. In each round, you will:
- Review market data and reports, similar to the reports in the BSG Player's Guide.
- Make decisions related to your company's operations, including production, marketing, and finance.
- Analyze the outcomes of your decisions and their impact on your company's performance.
- Reflect on the decision-making process and identify areas for improvement.
Reflection Questions
After each round, consider the following questions:
- How did your decisions impact your company's performance? What were the key factors that contributed to your success or failure?
- What did you learn about the athletic footwear industry and the competitive dynamics within it?
- How effectively did your team work together? What could you do to improve your team's collaboration in future rounds?
- How might you apply the lessons you learned in this game to other business situations or to your future career?
- How did you use data and information to support your decisions?
Scoring
Your performance in this game will be evaluated based on a combination of:
- Your company's financial performance in the simulation (e.g., earnings per share, return on equity, stock price).
- The quality of your strategic analysis and decision-making.
- Your ability to apply course concepts and frameworks.
- Your team's collaboration and communication.
- Your reflection on the learning process.
Tips for Success
Here are some tips to help you succeed in the Experiential Learning Challenge:
- Thoroughly analyze the market data and reports provided.
- Develop a clear and well-supported strategy.
- Communicate effectively with your team members.
- Be adaptable and willing to change your strategy based on new information.
- Reflect on your decisions and identify areas for improvement.
- Use the concepts from the strategic management course to inform your decisions.
Get Started!
Now, let the game begin! Good luck, and have fun! Remember to apply what you have learned in your strategic management course and reflect on your experiences throughout the game.